THE ART OF PERFUME: MAKE YOUR OWN // Personal Experience
Create your own fragrance in a historic apothecary
Discover the secrets of Florentine perfumery with an exclusive hands-on experience inside a historic herbalist shop in the heart of Santa Croce. Under the guidance of a renowned master perfumer and founder of the Italian School of Perfume, you will embark on a sensory journey through rare essences and aromatic notes. Surrounded by antique glassware and immersed in the delicate scent of botanicals, you will learn the subtle art of balancing top, heart, and base notes to create your personalized fragrance. You will take home a personal perfume or craft a refined home scent. Carry with you the sensory memory of Florence.
“Foi mágico! Os cheiros, as cores, tudo parecia antigo e bonito. A senhora que explicou tudo foi muito gentil, parecia que eu estava numa história antiga. E criar meu próprio perfume? Eu nunca imaginei. Levei um cheirinho comigo que agora é só meu.” –Experience:Create Your Own Fragrance in a Historic Apothecary
“Non pensavo che i telai fossero ancora in funzione. Bello vedere una cosa vera, viva. Mi è rimasta impressa l’aria che faceva vibrare tutto.” –Experience:Visit to the Historic Florentine Weaving Atelier
“Me encantó todo, de verdad. Nunca había probado a hacer pendientes con mis manos, pensé que sería difícil, pero la chica que nos guió fue súper paciente. No soy nada creativa, pero al final salieron muy bonitos. Me gustaría repetir si vuelvo a Florencia.” –Experience:Create Your Own Earrings
“This was one of the most unexpectedly personal experiences of our trip. The perfumer guided me through scents like she was telling a story, and in the end, I walked away with a fragrance that truly felt mine. It’s like wearing a memory.”
“Didn’t know what to expect, but weaving was calming. Took a break from the world for an hour. Worth it.” –Experience:Weaving Workshop
“This was not your typical walk around shops. It was a curated look into Florence’s creativity, from fashion to product design. We talked about style, materials, and the meaning behind aesthetics. I loved it.” –Experience: Concept Store Guided Tour
“Watching the leather artisan shape and stitch by hand was hypnotic. There was no rush, no selling—just this deep respect for materials and process. It gave me a new lens on what craftsmanship really means.”
“I usually hate shopping, but this was effortless. My style consultant wasn’t pushy at all—she actually listened. We visited boutiques I’d never find on my own. I came home with a few key pieces and a big smile.” –Experience: Personal Shopping
“Florence smells like history, and this tour proved it. We stepped into old-world perfume shops that still blend by hand. The pace was slow, the guide was insightful, and each stop felt like entering a secret world.”
“J’ai adoré. C’était simple, doux, et j’ai fait mes boucles préférées.” –Experience:Create Your Own Earrings
“A beautiful moment of intimacy with the artist and his world. I appreciated the way he explained his process—not just techniques, but intentions. It felt like meeting the soul behind the object.”
“Carino e diverso dal solito. Mi sono rilassata un sacco ricamando. Lo consiglio!” –Experience: Lezione di Ricamo
“I wasn’t sure what to expect, but this private painting lesson was everything I didn’t know I needed. No pressure, no art-school rules—just quiet, color, and a gentle voice encouraging me to explore.” –Experience: Painting Lesson
“Didn’t think I’d enjoy a weaving workshop to be honest, went with my wife. But turns out it was kind of relaxing. The rhythm of the threads, the quiet room… It made me forget my phone for a bit. Plus, I actually made something. Not bad.” –Experience:Weaving Workshop
“The process was elegant and surprisingly meditative. I left not only with a custom perfume but also a story I’ll remember every time I wear it. Florence truly stays with you.”
“Craft was next level. No rush, just precision. Kinda hypnotic to watch.” –Experience:Leather, Design, and the Art of Detail
“Did it for fun. Turns out I like crochet. Who knew?” –Experience:Crochet Lesson
“Papel marmorizado é lindo demais! A demonstração foi rápida mas deu pra entender tudo. Comprei um caderno pequeno, não resisti.” –Experience:Guided Tour – Il Papiro Store Demonstration
“Ich mochte den Stil der Läden – sehr lokal, sehr individuell. Kein Massentourismus. Ich hab ein Notizbuch gekauft, ganz handgemacht.” –Experience:Guided Tour – Concept Stores
“As a fashion student, this talk opened my eyes to trends I hadn’t noticed. The stylist was sharp, clear, and never superficial. It was more of a conversation than a lecture—exactly what I was hoping for.”
